All Raise VC Summit: Game Changers
Brand Strategy | GTM | Content Strategy | Partner Marketing | Event Production | Guest Experience
THE CHALLENGE
All Raise hosts the largest conference for women in venture capital. The bar was already high. The mandate was to surpass it — driving record revenue, expanding the audience, deepening sponsor relationships, and making the Summit a cultural moment, not just an industry event.
OUR APPROACH
We built a comprehensive brand and GTM strategy around a single organizing idea: What a VC Looks Like. The omnichannel campaign challenged the industry's default image of who belongs in venture capital and gave the Summit a distinct narrative that resonated far beyond the event itself.
The strategy operated across four tracks:
Revenue and partnerships: Recruited and activated 41 brand partners including Google Cloud and Salesforce, building sponsor packages that delivered real value and earned long-term relationships
Audience growth and acquisition: Developed a full-funnel acquisition strategy that drove 600+ attendees, with 22% new to All Raise — proof the brand was expanding its reach, not just retaining its base
Content and social: Executed an integrated content strategy across LinkedIn, Twitter, and Instagram that grew total audience by 45.6K, drove +75% Twitter engagement, and generated +34% in social impressions
Experience and activation: Designed integrated merch, live activations, and interstitial ads to inspire user-generated content and extend visibility beyond the venue. The result was the most diverse Summit in All Raise history, with 20% Black, Latino, and Indigenous attendees
THE RESULTS
$1.1M in total revenue
$620K in sponsorships, up +37% YoY
Earned media coverage in Forbes and TechCrunch, amplifying the brand well past the conference floor
